An Intelligent Customer Data Platform, that’s technologically superior, has best-in-class data quality and brings insights to life, so you get Complete Data Prowess.
SPP – More than just a three letter acronym
Get ownership of data with this marketer-owned data powerhouse that will boost real-time customer experiences
1. Omnichannel Ingestion
- Phone number
- Loyalty data
- Email ID
- Cookie ids
- App launch & browsing
- Offer redemptions
- Campaign response
Aggregator Data Customer Service Data
2. Predictive Segmentation and Insight
- Rule Based
- RMFE Segmentation
- ML Based
Predicts and Decisioning
- Next best actions
- Recommendation engine
- Channel optimization
- Marketing analytics
- Journey marketing
3. Customer Touchpoint
SPP is it the right for you?
In a day and age where consumers don’t just buy goods and services, but also experiences, competing and winning in retail requires treating every customer as unique. If you’re unable to run certain marketing programs today, consider a SPP.
Considering a SPP?
Download this free checklist to create your RFP document.
Benchmark your marketing maturity
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Two steps beyond SPP
We offer a full-suite CDP, with best-in-class data accuracy and security capabilities apart from being:
Watch David Raab’s view on SPP in Detail
Become future ready, achieve complete data prowess and dominate data in just 4 weeks